Our Research Methodology
The foundation is provided with sentiment analysis by our sister organization Satya Analytics. This for-profit company generates analytics and research for the travel industry, political campaigns, and other organizations. Satya Analytics uses proprietary sentiment analysis technology that delivers greater accuracy and level of detail than current techniques. They curate and sample diverse content sources to provide a range of opinions from the widest possible number of individual voices, not just common social media. Data is normalized and balanced to ensure that the few people that shout the loudest on Twitter don’t drown out the rest.